0 ratings
Item #:
14463552
Marketing 4.0: Moving from Traditional to Digital, (Hardcover)
Item #:
14463552
USD 39
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from US
In stock
Imported from USA store
QTY:
Only 5 items left in stock.
Order now and get it around Monday, October 05
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.
What Stands Out
Digital Transition
Explains the shift from conventional marketing to digital strategies, providing insights into adapting to evolving consumer behaviors and preferences in a digital landscape.
Strategic Insights
Offers actionable frameworks for integrating technologies and social media into marketing plans, guiding brands through effective strategies to enhance customer engagement and loyalty in a digital era.
Expert Perspectives
Includes contributions from industry leaders, delivering diverse viewpoints and case studies that illustrate successful digital marketing implementation and inspire innovative approaches.
Product Details
- Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a new marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | December, 2016 |
| Pages | 208 |
| Reading level | General/Trade |
| Subgenre | Marketing |
| Series title | No Series |
| Edition | 1 |
| Publisher | Wiley |
| Original languages | English |
| Language | English |
| Educational level | High School |
| Is collectible | N |
| Illustrator | Gwyneth Williamson, Louise Forshaw, Steve Evans, Eva Sassin |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.20 x 0.70 x 9.10 in (15.7 x 1.8 x 23.1 cm) |
| Assembled product weight | 0.8 lb (360 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Marketing Professionals
Ideal for those looking to enhance their digital marketing strategies and adapt to modern consumer trends.
-
Business Students
Perfect for students who wish to understand the shift from traditional marketing methods to digital approaches.
-
Entrepreneurs
Great resource for entrepreneurs aiming to leverage digital marketing for business growth and engagement with customers.
-
Casual Readers
Not suitable for those seeking light reading; it contains in-depth marketing concepts that require focus and interest.
Product Description
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What is the key focus of Marketing 4.0?
Answer: The key focus is adapting marketing strategies to the changing consumer landscape and building better engagement. -
Question:
Who are the authors of Marketing 4.0?
Answer: The book is written by the world's leading marketing authorities. -
Question:
How does this book help in modern marketing?
Answer: It provides a framework to navigate new marketing rules and effectively reach consumers today.
Philip Kotler All Books Editorial Review
No editorial reviews found
Customer Reviews & Ratings
1 customers ratings
-
5 Star
100%
-
4 Star
0%
-
3 Star
0%
-
2 Star
0%
-
1 Star
0%
Review this product
Share your thoughts with other customers
Platform Trust & Buyer Confidence
JK
Jasmin
Verified buyer
“Great products and very good service: very easy and very fast international delivery.”
9 September 2026 · via Trustpilot
AG
Anke
Verified buyer
“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”
10 September 2026 · via Trustpilot
H
Hazel
Verified buyer
“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”
10 September 2026 · via Trustpilot
O
Opaleye
Verified buyer
“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”
11 September 2026 · via Trustpilot
AC
Adele
Verified buyer
“Easy to find and order what you want on the website. Delivery is quick to the UK”
8 September 2026 · via Trustpilot
Secure Checkout
Global Delivery
Easy Returns
Genuine Products
Product Price History
Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
- Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.
USD 39
Order now and get it around Monday, October 05
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Only 5 items left in stock.
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
Features & Benefits
- Discover the new rules of modern marketing with Marketing 4.0.
- Learn to stand out and create memorable WOW moments.
- Build a loyal and engaged customer base with innovative strategies.
- Adapt to the changing consumer landscape and market dynamics.
- Utilize the insights of leading marketing authorities to enhance your approach.
- Gain the competitive edge needed for effective customer engagement.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.