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Item #:
100621702
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
85% of respondents would recommend this to a friend
Item #:
100621702
USD 35
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This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning.
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What Stands Out
Insider Knowledge
Gain exclusive insights from industry experts on the elements that make events successful, leveraging years of experience to elevate your event planning skills.
Practical Strategies
Learn actionable strategies and behind-the-scenes secrets that can be implemented immediately to streamline event planning and execution, making it easier to tackle challenges.
Comprehensive Guide
This extensive guide covers all aspects of event planning, from budgeting to logistics, ensuring aspiring planners have the tools needed to create memorable events.
Product Details
| Publisher | Wiley |
| Publication date | July 9, 2002 |
| Edition | 1st |
| Language | English |
| Print length | 352 pages |
| ISBN-10 | 047083188X |
| ISBN-13 | 978-0470831885 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.5 x 1.18 x 9.25 inches (16.5 x 3 x 23.5 cm) |
Who Should Buy?
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Aspiring Planners
Ideal for newcomers seeking foundational knowledge and insights into the event planning industry.
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Experienced Professionals
Offers advanced strategies and secrets to enhance the skills of seasoned event planners.
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Business Owners
Beneficial for entrepreneurs wanting to incorporate effective event strategies into their marketing and engagement practices.
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Casual Event Organizers
Not suitable for those planning informal events with minimal structure requiring limited planning tools.
Product Description
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
Have any Query? Chat with us
Customer Questions & Answers
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Question:
What topics does The Business of Event Planning cover?
Answer: The Business of Event Planning delves into crucial aspects of special event management, including event design, budgeting, marketing strategies, and client communications. By exploring real-world case studies and behind-the-scenes insights, this book provides readers with a comprehensive view of what it takes to successfully execute various types of events, from corporate gatherings to weddings. -
Question:
Who is the target audience for this book?
Answer: This book is ideal for aspiring event planners, professionals looking to enhance their skills, and anyone interested in the intricacies of event management. It serves as a valuable resource for both newcomers and experienced planners wanting to refine their techniques and gain insights into the industry’s best practices. -
Question:
What makes this edition unique compared to other event planning books?
Answer: This 1st edition stands out through its focus on real-life scenarios and insider secrets. Unlike many other event planning books that offer theoretical knowledge, it emphasizes practical applications and firsthand experiences, giving readers actionable advice that can be instantly implemented in their own event planning endeavors. -
Question:
Can this book help me in my current event planning business?
Answer: Yes, this book is packed with valuable strategies and tips that can directly benefit your event planning business. By understanding the nuances of client management, effective budgeting, and creative event design, you can elevate the quality of your services and enhance client satisfaction, leading to potential referrals and growth. -
Question:
Are there case studies included in the book?
Answer: Absolutely! The Business of Event Planning includes various case studies that illustrate key concepts and successful event execution. These real-life examples offer a deeper understanding of challenges faced and solutions implemented, making them a great learning tool for event planners at all levels. -
Question:
Is this book suitable for non-professionals interested in event planning?
Answer: Yes! The Business of Event Planning is written in an accessible manner, making it appropriate for hobbyists and non-professionals. If you have an interest in organizing events for friends, family, or community projects, this book equips you with the knowledge to plan successful and memorable occasions. -
Question:
How comprehensive is the writing style of the book?
Answer: The writing style of The Business of Event Planning is engaging and informative, allowing readers to easily grasp complex concepts. The author uses a conversational tone, supplemented with practical tips and frameworks, making it an easy read for those new to the field while still being resourceful for seasoned planners. -
Question:
Does the book include any templates or tools for planning events?
Answer: Yes, this book offers a variety of tools and templates that can assist you in organizing and managing events. These resources range from checklists to budgeting spreadsheets, providing practical support that simplifies the planning process, enabling you to stay organized and focused on achieving your event goals. -
Question:
What is the recommended skill level for readers of this book?
Answer: The Business of Event Planning is suitable for all skill levels. Whether you’re a novice eager to learn the basics or a professional seeking to enhance your expertise, the content is designed to cater to a wide audience, ensuring that everyone can find value in its pages. -
Question:
Where can I buy The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events 1st Edition?
Answer: You can purchase The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events 1st Edition at Ubuy in Zimbabwe. Ubuy offers a straightforward platform for locating and purchasing this insightful resource, ensuring that you have it in your hands promptly.
Hospitality, Travel & Tourism Editorial Review
** The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events** The Business of Event Planning offers readers a learning opportunity, particularly for those new to event planning. Customers noted that it covers fundamental concepts and basics, making it a suitable choice for beginners or students enrolled in event planning courses. Several reviewers appreciate that the book provides insights on various logistical elements like booking caterers, arranging travel, and outlining proposals for events. However, the book has faced significant criticism primarily due to its misleading title, which suggests a broader exploration of event planning that it does not deliver. Many readers expected a wide range of insights applicable to diverse events, such as weddings and conventions, but found the content overly focused on planning a corporate retreat to a tropical destination. This narrow perspective led to disappointment among reviewers who sought comprehensive guidance on different types of events. Furthermore, while some readers acknowledged the practical nature of the information presented, they deemed it lacking in depth and specificity. Key topics such as proposal examples and distinct planning strategies for various events were found inadequate, which contributed to a mixed reception. In summary, while The Business of Event Planning is beneficial for those starting their journey in event planning, potential buyers should approach it with the understanding that its insights are predominantly tailored to corporate events rather than a diverse array of special occasions. **
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Pros
- Good foundational knowledge for beginners.
- Practical tips on logistical aspects like catering and travel arrangements.
- Useful for students in event planning courses.
Cons
- Misleading title; lacks broader insights into various types of events.
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Features & Benefits
- Comprehensive guide for professional event planners and clients.
- Learn to prepare winning proposals and understand contracts.
- Key insights on negotiating fees and managing safety issues.
- Effective strategies for designing events in multicultural settings.
- Tools included: sample letters, layouts, forms, and checklists.
- Expert advice from professional planner Judy Allen.
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