Item #:
219482226
Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises Paperback
Item #:
219482226
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This unique Doctorate thesis addresses the knowledge gap regarding competitor study practices in small enterprises.
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Product Details
| Publisher | VDM Verlag Dr. Mu00fcller |
| Publication date | February 21, 2011 |
| Language | English |
| Print length | 348 pages |
| ISBN-10 | 9783639331981 |
| ISBN-13 | 978-3639331981 |
| Item Weight | 1.12 pounds (510 grams) |
| Dimensions | 5.91 x 0.79 x 8.66 inches (15 x 2 x 22 cm) |
Product Description
Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises Paperback February 21, 2011
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What is the focus of this thesis?
Answer: It focuses on the competitor study practices of small enterprises and develops new theories and best practices. -
Question:
How many enterprises were studied in this research?
Answer: The study analyzed the competitor practices of 7 different small Dutch business-to-business enterprises. -
Question:
What are the practical implications of this research?
Answer: The study offers three best practice recommendations tailored to the relative competitive market positions of small enterprises.
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USD 108
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Features & Benefits
- Addresses a significant knowledge gap in competitor study practices for small businesses.
- Develops new theory and best practices for competitor analysis.
- Uses a cross-sectional qualitative multi-case study methodology.
- Examines the competitor study practices of 7 diverse Dutch B2B small enterprises.
- Reveals unexpected relationships between competitor study and market positions.
- Provides three sets of 'best practice' recommendations for small enterprises.
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