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Item #:
224636817
B2B Brand Management, (Paperback)
Item #:
224636817
USD 52
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Product Details
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | February, 2010 |
| Pages | 357 |
| Subgenre | Marketing |
| Series title | No Series |
| Edition | 1 |
| Publisher | Springer |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.14 x 0.78 x 9.21 in (15.6 x 2 x 23.4 cm) |
| Assembled product weight | 1.16 lb (530 grams) |
| Bisac subject heading | Business & Economics |
Product Description
B2B Brand Management, (Paperback)
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Customer Questions & Answers
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Question:
What is the focus of this book?
Answer: The book focuses on branding in the industrial sector and offers strategies and insights for effective B2B brand management. -
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Who is the author of this book?
Answer: The author of the book is Philip Kotler, a prominent figure in marketing. -
Question:
What is the publication date of the book?
Answer: The book was published on February 12, 2010.
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USD 52
This product is not Fulfilled by Ubuy and can take minimum 10 days in delivery. We might cancel the product from the order and refund you if any issue arise with the delivery of this product.
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Features & Benefits
- Probes deeply into branding for industrial products.
- Highlights the necessity of branding in a competitive market.
- Provides strategies for effective B2B branding.
- Includes numerous case studies for practical insights.
- Explains the value of branding for business markets.
- Offers best practices and hands-on advice for B2B brand management.
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