0 ratings
Marketing Management (14th Edition)
Marketing Management (14th Edition)
Marketing Management (14th Edition)
genuine image
Marketing Management (14th Edition)
Marketing Management (14th Edition)
Marketing Management (14th Edition)
Marketing Management is the gold standard marketing text that reflects the latest changes in marketing theory and practice.
Marketing Management (14th Edition)
Item #: 14265883

Marketing Management (14th Edition)

89% of respondents would recommend this to a friend

Item #: 14265883

USD 75

USD 365

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from US

79%

0 ratings Write a review
In stock
us Imported from USA store

QTY:

Only 1 item left in stock.
Order now and get it around Wednesday, September 16
Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
Marketing Management is the gold standard marketing text that reflects the latest changes in marketing theory and practice.
Show More
U-Care Warranty:
None
Select a Plan
fast shipping

Fast
Shipping

free return

Free
Return*

secure packaging

Secure Packaging

100% original products

100% Original Products

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.

What Stands Out

Comprehensive Coverage
This edition offers an extensive overview of marketing principles, strategies, and practices, ensuring readers grasp fundamental concepts and gain insights into contemporary marketing challenges.
Real-World Examples
Includes case studies and examples from various industries, allowing students and professionals to apply theoretical knowledge to practical scenarios, enhancing learning and retention.
Up-to-Date Insights
Incorporates the latest trends and developments in marketing, equipping readers with current knowledge that is critical for navigating today’s dynamic market environment.

Product Details

Get the latest edition of Marketing Management and enhance your marketing skills. Shop now at Ubuy Zimbabwe with worldwide delivery.
  • Stay up to date with the latest marketing theory and practice
  • Gold standard marketing text with updated content and organization
  • Includes new material and updated information in the fourteenth edition
  • Access to mymarketinglab, an online tutorial and assessment platform
  • Remains true to its gold-standard status
  • Cutting-edge resource for marketing professionals and students
Publisher Pearson
Publication date February 18, 2011
Edition 14th
Language English
Print length 816 pages
ISBN-10 0132102927
ISBN-13 978-0132102926
Item Weight 3.65 pounds (1.66 kg)
Dimensions 8.8 x 1.2 x 10.9 inches (22.4 x 3 x 27.7 cm)

Who Should Buy?

Suitable For
  • Students

    Ideal for undergraduate and graduate students studying marketing principles and theories to enhance learning experience.

  • Marketing Professionals

    Serves as a comprehensive reference tool for marketing managers seeking to deepen their strategic understanding and skills.

  • Educators

    Great resource for teachers and educators designing marketing curricula, offering structured content and real-world examples.

Not Suitable For
  • Beginners

    Inexperienced readers may struggle with complex concepts and terminology not easily understood without prior marketing knowledge.

Product Description

About This Item

Introducing the Marketing Management 14th Edition 14th Edition Are you ready to take your marketing skills to the next level? Look no further than the Marketing Management 14th Edition 14th Edition. With this comprehensive textbook, you will gain a deep understanding of e-commerce marketing management, strategies, techniques, and tools. Whether you are a marketing professional, a business owner, or a student, this book is essential for anyone looking to excel in the world of digital marketing. Dive into the world of international marketing management and learn the ins and outs of marketing in the digital age.

From beginners to seasoned professionals, this book offers valuable insights and practical knowledge for online marketing management. Stay on top of the ever-changing social media landscape with expert advice on social media marketing management. Discover the latest trends and best practices to elevate your brand's online presence. With e-commerce marketing strategies and techniques at your fingertips, you will be equipped to drive results and boost your online sales. This comprehensive resource also delves into content marketing management, offering valuable insights on how to create compelling and engaging content that resonates with your target audience.

Learn how to effectively manage your brand in the e-commerce space and gain a competitive edge. To stay ahead of the competition, it is crucial to stay up-to-date with the latest e-commerce marketing trends and strategies. This book provides the knowledge and tools you need to stay ahead of the curve and maximize your e-commerce marketing efforts. Discover proven tactics and channels to reach your target audience and drive conversions. Invest in your marketing skills and take advantage of the Marketing Management 14th Edition 14th Edition.

Order your copy today to unlock the secrets of successful e-commerce marketing and propel your business to new heights.

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What topics are covered in Marketing Management 14th Edition?

    Answer: Marketing Management 14th Edition covers a wide range of essential marketing concepts including market analytics, consumer behavior, strategic planning, and digital marketing trends. Each chapter is structured to enhance understanding through real-world examples and case studies, making it an invaluable resource for both students and professionals. This edition is particularly noted for its emphasis on contemporary marketing practices, helping readers apply theoretical knowledge to practical scenarios.
  • Question: Who is the author of Marketing Management 14th Edition?

    Answer: The author of Marketing Management 14th Edition is Philip Kotler, a renowned figure in the marketing domain. Kotler has profoundly influenced marketing theory and practice, establishing foundational concepts that are still applicable today. His insights help bridge the gap between academic principles and practical applications, making this edition particularly relevant for those looking to excel in marketing careers.
  • Question: Is Marketing Management 14th Edition suitable for beginners?

    Answer: Yes, Marketing Management 14th Edition is suitable for beginners as it offers a clear and structured introduction to marketing principles. The book explains basic concepts in a straightforward manner, supplemented with illustrations and practical examples that make complex ideas easier to digest. Additionally, it serves as an excellent reference for those new to the field, providing a solid foundation for further study and practice.
  • Question: How does Marketing Management 14th Edition address digital marketing?

    Answer: Marketing Management 14th Edition reflects the significant impact of digital marketing on modern business strategies. It includes updated content on social media marketing, search engine optimization, and online consumer behavior. By incorporating case studies and examples from current digital marketing campaigns, the book prepares readers to implement effective strategies in today’s digital-first marketplace.
  • Question: Can I use Marketing Management 14th Edition for my MBA course?

    Answer: Absolutely, Marketing Management 14th Edition is widely used in MBA programs across various universities. Its comprehensive coverage of marketing strategies, analytics, and management makes it an essential text for MBA students specializing in marketing. Moreover, the case studies presented enhance critical thinking and decision-making skills, which are vital for business leaders.
  • Question: What are some practical applications of Marketing Management 14th Edition?

    Answer: Marketing Management 14th Edition provides practical applications through its real-world case studies that showcase successful marketing campaigns and strategies. This resource allows readers to analyze these cases critically and extract lessons that can be applied to their marketing efforts. Whether you’re developing a new product or refining your brand’s messaging, the principles outlined in this book offer relevant frameworks for effective decision-making.
  • Question: How does this edition differ from previous editions?

    Answer: The 14th Edition of Marketing Management introduces updated content reflecting the latest marketing trends and challenges. It features new case studies, expanded coverage on digital marketing strategies, and a more interactive learning approach, including quizzes and discussion questions at the end of each chapter. These enhancements aim to engage readers more effectively and ensure they stay current with industry standards.
  • Question: Are there any supplementary materials available with Marketing Management 14th Edition?

    Answer: Yes, Marketing Management 14th Edition typically comes with supplementary materials such as a companion website featuring additional resources like lecture slides, test banks, and interactive exercises. These materials enhance learning by providing practical applications and further insights into complex topics discussed in the book, making it easier for readers to grasp and apply marketing concepts.
  • Question: What is the intended audience for Marketing Management 14th Edition?

    Answer: The intended audience for Marketing Management 14th Edition includes undergraduate and graduate students studying marketing, as well as marketing professionals seeking to enhance their knowledge and skills. Its structured approach makes it ideal for educators, while professionals can benefit from its current insights into market trends and practices, ultimately helping them to refine their marketing strategies.
  • Question: Where can I buy Marketing Management 14th Edition in Zimbabwe?

    Answer: You can buy Marketing Management 14th Edition in Zimbabwe through Ubuy. Ubuy is a reliable e-commerce platform offering a wide range of books, including academic titles like this one. By shopping on Ubuy, you’ll have access to various formats and editions, making it convenient to find the right copy for your needs.

Management Editorial Review

  • ubuy Zimbabwe
  • ubuy Zimbabwe
  • ubuy Zimbabwe
  • ubuy Zimbabwe
  • ubuy Zimbabwe
  • ubuy Zimbabwe

The Marketing Management 14th Edition is an excellent book for marketing. This textbook has been highly recommended due to its compatibility with Strategic Marketing MBA course content. The book is well-researched and contains essential information that meets the needs of students. However, there have been some complaints about the quality of the book, with some customers receiving books with bent corners and highlights on 90% of the pages.

Customer Reviews & Ratings

415 customers ratings
  • 5 Star
    64%
  • 4 Star
    19%
  • 3 Star
    8%
  • 2 Star
    2%
  • 1 Star
    7%

Review this product

Share your thoughts with other customers

Pros

  • Highly recommended for marketing courses
  • Well-researched and contains essential information

Platform Trust & Buyer Confidence

trustpilot logo
4.2/5 9250 + reviews
Read reviews
MA
Mohammad
Verified buyer

“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”

23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer

“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”

22-Jul-26 · via Trustpilot
K
kund
Verified buyer

“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”

23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer

“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”

22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer

“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”

23 July 2026 · via Trustpilot
Secure Checkout Global Delivery Easy Returns Genuine Products

Product Price History

Important information

  • Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

USD 75

USD 365

Order now and get it around Wednesday, September 16

QTY:

Only 1 item left in stock.
Secured transactionsecured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • Stay on the cutting-edge with gold standard marketing text
  • Includes updated information and new material
  • Available with mymarketinglab - Pearson's online tutorial and assessment platform

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.